Our standards define how our company acts, which, in turn, builds trust in the brand. It can be guidelines that describe quality, performance, safety, terminology, testing, or management systems, to name a few. We can comply with authoritative agencies or professional organizations and be enforceable by law, such as required medical fitness for candidates. Or they can be voluntary rules establish to create confidence among our valuable clients that shows our business operates at a high and consistent quality level, such as a Travel Company only using the highest quality, locally-sourced ingredients.
Standards must align with our mission, business objectives, and organizational leadership, and be implemented consistently across our enterprise. Employees need to buy in to the value of adhering to standards so everyone is pulling in the same direction and reinforcing our brand.